Ideas

This is where I explore the messy, overlooked parts of digital work—through field-tested frameworks, systems thinking, and lessons from the real world of projects and teams.

No theory for theory’s sake. These are practical insights for people who build, lead, and solve problems where clarity matters.

If you’ve run into the same challenges—or found better answers—I’d love to hear from you.

Because the best ideas don’t always come from thought leaders. They come from the field.

Digital Engineering in Progress..

My ongoing thought experiment in Digital Engineering—raw, personal, and open to challenge. Shared as they come.

1. Unstructured Data Dilemma
   Is it more efficient to accept messy design data and use AI to make sense of it, rather than forcing designers to manage data with tools and skills they were never meant to have?

2. Fail Fast vs. Construction Risk
   "Fail fast" works in software—but can we really afford to fail early in construction, where the risks and liabilities are much higher?

3. Data Roles - Creator, Owner, User
   Do we truly understand who creates, owns, and uses each piece of project data—and are these roles clearly defined in our current workflows?

4. BIM Adoption Skepticism
   If users still ignore or resist BIM, is it a sign that we’ve built a solution no one truly wants or needs? Why does skepticism persist despite years of promotion and investment?

5. The Ongoing Relevance of 2D
   2D still matters—just like Google Maps offers satellite, terrain, and 2D views for different needs, construction teams need multiple views for different tasks. 3D isn’t always better; it’s just one of many tools.

6. Data Without a User Is Useless
   If no one clearly needs or uses the data now, claiming “someone might use it in the future” isn’t enough. Without a defined user and value, it’s just digital clutter.