Co-founded and led strategy for Circlo, a digital platform designed to simplify drawing review and approval workflows across the AEC industry.
Focused on solving real coordination challenges by replacing fragmented, email-based processes with structured, scalable workflows, improving clarity, accountability, and efficiency across project teams.
Defined product vision focused on simplicity, accessibility, and real-world usability
Translated industry pain points into scalable digital workflows
Led user-driven product development through continuous feedback loops
Positioned Circlo as a structured alternative to fragmented coordination processes
Built alignment across design, development, and user experience
Replaced fragmented communication with centralised, structured workflows
Improved visibility and traceability of design decisions
Enabled more efficient collaboration across distributed project teams
Validated product through real-world AEC use cases and early adoption
Shifted drawing review from informal feedback to structured workflows
Improved accountability and clarity across approval processes
Reduced reliance on disconnected tools and communication channels
Enabled scalable coordination across projects and teams
Circlo is a lightweight, browser-based platform designed to streamline drawing review and approval workflows.
Key capabilities include:
Centralised document access and version control
Real-time collaboration and markup workflows
Structured review tracking and decision visibility
High-performance rendering for scalable use
Accessible entry point through freemium model
Circlo was built on a simple principle: complexity should not be a barrier to effective coordination.
Initial traction came from simplifying early-stage workflows for small to mid-sized teams. However, the long-term vision extends beyond informal feedback towards structured, scalable approval systems that support enterprise and infrastructure delivery.
As projects increase in complexity, coordination requires more than communication. It requires structure, traceability, and accountability. Circlo is positioned to support this shift by providing a streamlined approval layer that grows with project needs.
Focus on solving real user problems, not adding unnecessary features
Prioritise simplicity and usability to drive adoption
Use continuous feedback to guide product direction
Build systems that scale with complexity, not against it
Learn more about Circlo by visiting circlo.app or their LinkedIn page.